Gym discounts, FitBits, ping pong tables and free snacks are often viewed as perks of employment than meaningful ways to boost wellbeing. Though they can be fun and what we think people want, there is a lack of evidence that they improve employee health over time and whether or not they are worth the investment.
Companies are looking to other strategies to deliver on the promises wellness programs have been making for years and are turning to volunteer opportunities as a way to enhance purpose, build a socially responsible brand, and engage employees. Having opportunities to make a difference, contribute, and volunteer are of high importance to employees, regardless of their generation. Millennials, in particular though, are seeking out employers that focus on people, not just profits, and that have a footprint in the local and global community.